20 Aug Make-a-Wish Partnership Video Wins Prestigious Marketing Award
Connecting with our communities and giving back is just as important as providing our customers with fantastic custom closets. Commitment is a core part of our brand promise, and it extends to everything we do. That’s why it only made sense for Closets by Design, the home improvement industry’s fastest-growing custom organization franchise, to support the Make-A-Wish Foundation. Working with the amazing people at Make-A-Wish is its own reward, but we never expected what happened next.
Meet an Inspiring Spirit
When we first heard about Jenna’s wish for a new closet, we knew we had to make it come true. The courageous seven-year-old girl was diagnosed with Spinal Muscular Atrophy (type 2) when she was only 18 months old. The disease is characterized by progressive muscle weakness that has left Jenna with limited arm strength and almost no leg strength. Her diagnosis also comes with its own regular battery of tests. In addition to blood work, Jenna also receives spinal tap injections. These injections are part of a drug trial to further slow down the progression of her disease.
Of course, Jenna is far too tough to let her disease slow her down. This vibrant girl enjoys an active life and brightens up the room wherever she goes. Jenna has plenty of friends and is active in playing wheelchair soccer. When she isn’t busy zooming across the court, she uses her power wheelchair to zip through her family’s home. But even with her tenacity, Jenna’s life isn’t without its struggles.
Creating Independence Through Custom Closets
Because of her disease, Jenna is unable to move freely around her room. She is even unable to reach the clothes in her closet. Her wish, to the surprise of everyone, was for a custom closet makeover. All Jenna wanted was to reach and pick out her own outfits without the help of anyone else. Her mother was surprised she didn’t ask for a horse or a dog, but all Jenna wanted was to be independent.
Closets by Design in St. Louis went right to work. Our team installed a complete custom closet as part of her room makeover that was designed for maximum accessibility. With pull-down rods and custom shelving, everything in Jenna’s closet is now within arm’s reach. Today, she is putting together her own outfits and picking out her clothes for school all on her own. It’s Jenna’s unstoppable spirit that makes her such a force to be reckoned with, we’re just happy to have had a part in helping her along the way.
Sharing Jenna’s Inspiring Story with the World
Our work with Make-A-Wish was documented by 919 Marketing, a national content marketing agency in North Carolina, to share Jenna’s story with the world. Jenna was an absolute joy to work with. She is easily one of the most incredible people we’ve ever met. In fact, we have a hard time watching the video without tearing up with joy. We were just so happy to make Jenna’s wish come true, but we couldn’t believe what happened next.
The powerful video of Jenna’s closet transformation went far beyond even our wildest dreams. The story of Jenna’s independence was so impactful and affecting that it earned a coveted award. The Telly Awards are a prestigious honor that recognize excellence in the world of video and television. Our work with Jenna took home a Bronze Telly Award in the General-Public Relations for Non-Broadcast category. Working with Jenna and her wonderful family was so fulfilling, but we’re beyond thrilled to see her inspiring story reach an even wider audience.
Making Dreams Come True, One Closet at a Time
Our dedication to dreamers is never done. The experience of teaming up with the Make-A-Wish Foundation was so positive and encouraging that we can’t wait for the next opportunity to make someone’s dreams come true. Schedule your free, in-home consultation to know more about what we did for Jenna, and how we can do the same for you and your family.